Monday, July 11, 2011

PROPS: CLAM magazine

The Spring/Summer 2011 issue of CLAM magazine. Photograph by Andrew Dosunmu. 

CLAM magazine founder and publisher Andy Amadi Okoroafor truly understands the meaning of "globalism.” Each issue introduces readers to individuals from various parts of the world who are dedicated to their personal mode of expression – artists, models, photographers, musicians, writers and activists are the norm but a Q&A with an Asian immigration detainee in Australia (in the Spring/Summer 2011 issue, pictured above) is a prime example of the magazine’s real sense of inclusion. There is usually one advertisement per issue, no table of contents, no mass head, no contributor’s page, but each issue has a theme and all the interviews are conducted with that theme in mind. Arguably, when reading CLAM it could be to your advantage to be bi- or multi- lingual: the magazine prints the interview subject's response in their native tongue. But don’t let that stop you from purchasing a copy of this excellent magazine because the photographic and artistic imagery  – of which photographers Andrew Dosunmu and Marc Baptiste regularly contribute – translates successfully in any language.

The CLAM magazine concept:
CLAM is a unisex magazine whose goal is to promote creativity, concepts and ideas in fashion, architecture, music, design, the arts, free-time, travels and African design. These different themes are approached in two main areas: Lifestyle and Trends. Each subject is part of an original and conceptual artistic direction. The concepts are presented through the expression of the artists and creators coming from very different horizons.The place accorded to the image is central: to be unusual, so as to create constant surprise for the viewer. Experimentation is one of the characteristics of CLAM which explains its layout: always changing, never fixed. CLAM wants to encourage creative reflection. The presentation is based on ideas and not seasons. This concept confers to the magazine as a collector's item. 

Publisher Andy Okoroafor on the CLAM concept:
"The fashion and visual creative worlds are very closed, our vision was to make them open and bring more interesting views out to the fore… Also we wanted to create a global platform for creative people to discover each other...then finally we wanted the create a place for information on creativity in an honest non elitist fashion ..while using the same elitist tool, very tricky!!" 


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